Content Strategy
Trade Show Follow-up System to Maximize Sales
B2B trade show success is all about the follow-up. The most effective approach is to have a systematic plan. But research conducted by EXHIBITOR Magazine says that fewer than 70 percent of organizations have any formalized process. So, the question is how do you create a winning trade show follow-up system? Setting up your trade…
Read MoreHow to increase sales without hiring more sales people
I don’t think I’ve ever worked with a business whose goals did not include increasing sales. But, according to sales training expert Jill Konrath, 50 percent of salespeople fail to meet their quotas. Click here to see Jill Konrath’s video. She recommends mapping out an account entry strategy of 8-10 touches. That is excellent advice.…
Read MoreAlign marketing content, the sales process and the buyer’s journey with The Content Connection Tree
Before making a purchase, people turn to Google to research the products and services they want. Providing content that can bridge the gap between your sales funnel and your buyer’s journey is vital because it gives you the opportunity to form a strong relationship with each buyer as they move along the path from being…
Read MoreAn Old-School Solution to Content Marketing Planning
For me, January is for planning. The year ahead is fresh and new, and it is time to get organized. As a company that lives by content writing deadlines, that means knowing what work is coming up and when it is due. We use the same planning method for our writing and content marketing clients,…
Read MoreTalking about copywriting with Barry Coziahr
I am passionate about all things writing so when Barry Coziahr asked me to join him to talk about my favorite subject on his podcast Real Live Marketing… I grabbed my hat and coat. I am always up for the chance to evangelize the need for good sales and marketing content, but I was also…
Read MoreGo from a digital mess to a polished image with a content strategy
Your customers are out there. They are searching the web for you. They are typing what they need into the Google search bar, reading reviews, hunting for information and evaluating companies like yours long before they pick up the phone to buy your services and products. It is a brave new world and people are…
Read MoreA website content audit will improve your sales
There are many reasons to do a website content audit but by far the most important is to make sure the dollars you spend on content development are really improving your business. For most businesses this means supporting and growing sales. A content audit allows you to map your website to your business goals. It…
Read MorePut web content before website development & design
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is a…
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