Content Strategy
How to increase sales without hiring more sales people
I don’t think I’ve ever worked with a business whose goals did not include increasing sales. But, according to sales training expert Jill Konrath, 50 percent of salespeople fail to meet their quotas. Click here to see Jill Konrath’s video. She recommends mapping out an account entry strategy of 8-10 touches. That is excellent advice.…
Read MoreTrade Show Follow-up System to Maximize Sales
B2B trade show success is all about the follow-up. The most effective approach is to have a systematic plan. But research conducted by EXHIBITOR Magazine indicates that fewer than 70 percent of organizations have a formalized process. So, the question is, how do you create a winning trade show follow-up system? Setting up your trade…
Read MoreWhy a Content Strategy Is the Difference Between a Polished Brand and a Digital Mess
Buyers don’t wait for sales calls anymore. They research, compare, and form opinions long before they reach out — often based solely on nothing more than what you’ve published online. Your customers are out there. They are searching the web for you. They are typing what they need into Google search — and increasingly into…
Read MoreGreat Web Content Is What Makes a Website Work
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website is, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is…
Read MoreHow a Content Audit Reveals Whether Your Website is Hurting Sales
There are many reasons to conduct a website content audit, but the most important is this: to ensure the money you spend on content is actually supporting sales. For most businesses, this means supporting and growing sales. A content audit allows you to map your website to your business goals. It will detail not just…
Read MoreHow to Keep Website Visitors Engaged (and Reading)
People move fast online. Their eyes skip over the screen, scanning and filtering for the information they want. Web reader behavior studies show site visitors don’t want to read as much of your web content. This presents a major challenge for content business leaders. How do you make sure the people you have worked so…
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