Anything you can do to influence and enhance a positive perception of your brand is a good thing. Strong brands have clearly defined personalities and can be recognized not just by what they say, but also by how they say it. But, while many companies put considerable effort into the tools, platforms, and even the…
Archive | Branding
Go from a digital mess to a polished image with a content strategy
Your customers are out there. They are searching the web for you. They are typing what they need into the Google search bar, reading reviews, hunting for information and evaluating companies like yours long before they pick up the phone to buy your services and products. It is a brave new world and people are…
Creating an “authority” voice for a thought leadership brand
You are an expert and you know your subject inside out. However, in this digital world, you are only an authority if your audience says so. If you are building your “authority” voice online you need people to talk about you. Put a slightly different way, your authority does not come from you. Authority comes…
Society of Professional Journalists (SPJ) Board Member since 2012
Society of Professional Journalists (SPJ) Board Member since 2014
American Copy Editors Society (ACES)
