There are many reasons to do a website content audit but by far the most important is to make sure the dollars you spend on content development are really improving your business. For most businesses this means supporting and growing sales. A content audit allows you to map your website to your business goals. It…
Is your sales force using all those beautifully designed, expensive marketing materials your marketing department and creative agencies are producing? According to a survey “State of the Sales Rep” published by Barinshark in October, frustrated sales people across America are engaged in productivity-busting activities because they don’t have the sales materials they need to do their jobs.…
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is a…
It may have been on the cards for a while, but last week when Google announced it was encrypting all keywords and cutting everyone off from vital organic-search keyword data, it came as a bit of a shock. I won’t deny it, my eyes watered. What is a content marketer to do? You need all…
If you look at a blank screen and wonder, “what shall I write about today”, you are not thinking like an editor. Editors take their responsibility to publish valuable content very seriously. To plan, manage and track their stories, magazine editors use editorial calendars. From the 50-foot overview of upcoming story ideas that are planned…
I will be joining the Write NOW group next Tues, Sept. 17 at the HIVE44, Fenton, MO. to demonstrate a quick and easy blog writing technique that is perfect for both B2B and B2C content development and creation. This writing structure is so easy and so effective you will be able to use it as a foundational structure for…
You are an expert and you know your subject inside out. However, in this digital world, you are only an authority if your audience says so. If you are building your “authority” voice online you need people to talk about you. Put a slightly different way, your authority does not come from you. Authority comes…
Readers move fast online. They scan and digest your website content at lightening speeds. If they don’t find what they are looking for, they are gone in the blink of an eye. The inverted pyramid is a writing structure that puts your most important, useful and relevant information at the top of a web page…
Janette Lonsdale is a content strategist, journalist and communications expert.
She brings clients more than 20-years experience in the media industry and a suite of skills honed on national magazines and agency side corporate public relations and communications.
Professional memberships
Society of Professional Journalists (SPJ) Board Member since 2012
Society of Professional Journalists (SPJ) Board Member since 2014
Online News Association (ONA)
American Copy Editors Society (ACES)
