Posts Tagged ‘Website Content Development’
Align marketing content, the sales process and the buyer’s journey with The Content Connection Tree
Before making a purchase, people turn to Google to research the products and services they want. Providing content that can bridge the gap between your sales funnel and your buyer’s journey is vital because it gives you the opportunity to form a strong relationship with each buyer as they move along the path from being…
Read More5 ways to generate article ideas for your business blog
What is the most important thing you can do for your business blog? Publish fresh, interesting content regularly. Easy to say: not so easy to do. If you find yourself looking at a blank screen and praying the muse will strike, you are making the job of generating blog post ideas harder than it needs…
Read MoreGo from a digital mess to a polished image with a content strategy
Your customers are out there. They are searching the web for you. They are typing what they need into the Google search bar, reading reviews, hunting for information and evaluating companies like yours long before they pick up the phone to buy your services and products. It is a brave new world and people are…
Read MoreInbound marketing insights to boost your website’s lead generation powers
Inbound marketing is a pretty big subject area, but Atomicdust, a St. Louis based brand marketing agency, got to the heart of things this morning when they shared insights on conversion-focused websites with an audience of clients, marketers and at least one content strategist – me. Mike Spakowski, Jesse McGowan and Danielle Hohmeier talked about…
Read MoreA website content audit will improve your sales
There are many reasons to do a website content audit but by far the most important is to make sure the dollars you spend on content development are really improving your business. For most businesses this means supporting and growing sales. A content audit allows you to map your website to your business goals. It…
Read MorePut web content before website development & design
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is a…
Read MoreWho is writing your website content?
With more than 1,722,071,000,000 (1.7 trillion) pages on the web, how do you get noticed? The answer is easy. Provide fantastic content. Content is king because it is the most important element of your web presence. Without it, you have nothing. People visit your website because they are looking for something specific. They come for…
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