Posts Tagged ‘Editorial Calendar’
The Red Stairs is expanding and moving to Denver
After a decade of writing, editing and planning sales and marketing content from our office in St. Louis, The Red Stairs is expanding to Denver at the end of 2017. It is an exciting move — I mean, we are talking about moving to the Rockies — and this move will mean more opportunities to…
Read More5 ways to generate article ideas for your business blog
What is the most important thing you can do for your business blog? Publish fresh, interesting content regularly. Easy to say: not so easy to do. If you find yourself looking at a blank screen and praying the muse will strike, you are making the job of generating blog post ideas harder than it needs…
Read MoreKeep the big picture in focus with a strategic content marketing editorial calendar
An editorial calendar will keep your content development on track, but how can you use it to align your content to your organization’s long-term strategic goals? First, you have to convert the business goals into content goals. Then you map your content topics to your plan and use your editorial calendar to schedule the stories…
Read MoreContent marketers need to plan like an editor
If you look at a blank screen and wonder, “what shall I write about today”, you are not thinking like an editor. Editors take their responsibility to publish valuable content very seriously. To plan, manage and track their stories, magazine editors use editorial calendars. From the 50-foot overview of upcoming story ideas that are planned…
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