Posts Tagged ‘Copywriting’
How to Write a Professional Bio People Will Actually Read
The biggest mistake people make when writing their professional bio is trying to compress everything they’ve done in their career into a few paragraphs. At worst, these bios are little more than a list of company names, job titles and responsibilities. With little or no context about who you are and what you believe in,…
Read MoreLaw Firm Marketing: How Landing Pages Help Generate New Clients
A lead generation landing page has just one purpose: to capture the contact information of people interested in your legal services. Why? Because less than half of the qualified website visitors you attract through your marketing activities such as blogging, social media and advertising, are ready to buy now. And if they leave your website…
Read MoreWhy Customer Newsletters Are a Simple Way to Stay Top of Mind and Sell More
We work with a broad range of clients, from manufacturers to health care providers to attorneys, and we almost always recommend a customer newsletter as a vital part of their content marketing plan. After all, you’ve already invested time and energy getting to know your customers and the people in your database. They already know,…
Read MoreDoes Your Content Look Professional? Small Formatting Fixes That Make a Big Difference
The things that make your digital content look unprofessional are not limited to typos and grammar snafus. If you misuse formatting and typographic conventions on your website, blog, brochures, and other content, it sends a signal that makes your readers doubt your expertise. Editors and copyeditors look not only at grammar and spelling but also…
Read MoreWhy Marketing Collateral Often Fails Sales Teams
Is your sales force using all those beautifully designed, expensive marketing materials your marketing department and creative agencies are producing? Frustrated salespeople who don’t have the sales materials they need to do their jobs waste precious selling time attempting to create effective collateral. They view marketing materials with an unhealthy dose of suspicion. Many worry…
Read MoreSix Content Projects to Accelerate Sales in the Second Half of the Year
By the time you reach the half-year mark, it is easy to see what kind of year you’re going to have. If you’re on track, well done. But if those numbers could look better, you still have time to turn things around. Here are six content marketing tactics you can use to accelerate your efforts…
Read MoreWho Should be Writing Your Website Content?
With trillions of pages on the web, how do you get noticed? The answer is easy. Provide fantastic content. Content is king because it is the most important element of your web presence. Without it, you have nothing. People visit your website because they are looking for something specific. They come for your content. And…
Read MoreGreat Web Content Is What Makes a Website Work
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website is, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is…
Read MoreFive Practical Ways to Generate Blog Ideas Your Audience Will Actually Read
What is the most important thing you can do for your business blog? Publish fresh, interesting content regularly. Easy to say: not so easy to do. If you find yourself looking at a blank screen and praying the muse will strike, you are making the job of generating blog post ideas harder than it needs…
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