Posts Tagged ‘Copywriting’
5 Tips for Suddenly-Remote Working
If someone told you in January that you’d be working from home before the end of Q1, you’d have laughed your socks off. Yet, here you are, living the dream. About now, you’re probably wondering how to focus. Working from home, it turns out, isn’t as simple as it looks. I know because I’ve worked…
Read MoreHow to Write a Professional Bio People Will Actually Read
The biggest mistake people make when writing their professional bio is trying to compress everything they’ve done in their career into a few paragraphs. At worst, these bios are little more than a list of company names, job titles and responsibilities. With little or no context about who you are and what you believe in,…
Read MoreHow to create content that is an ambassador for your brand
Anything you can do to influence and enhance a positive perception of your brand is a good thing. Strong brands have clearly defined personalities and can be recognized not just by what they say, but also by how they say it. But, while many companies put considerable effort into the tools, platforms, and even the…
Read MoreWhy Businesses Need a Customer Newsletter
We work with a broad range of clients, from manufacturers to health care providers to attorneys, and we almost always recommend a customer newsletter as a vital part of their content marketing plan. After all, you’ve already invested time and energy getting to know your customers and the people in your database. They already know,…
Read MoreSix Content Projects to Rescue Q3 Sales & Marketing Numbers
By the time you reach the half-year mark, it is easy to see what kind of year you’re going to have. If you’re on track, well done. But, if those numbers could look better, you still have time to turn things around. Here are six content marketing tactics you can use to accelerate your efforts…
Read MoreIs your content good-looking? Fast editing and typographic upgrades
The things that make your digital content look unprofessional are not limited to typos and grammar snafus. If you misuse formatting and typographic conventions your website, blog, brochures and other content will look amateurish and make your readers doubt your expertise. Editors and copyeditors look not only at grammar and spelling but also at content…
Read MoreLaw firm marketing: Generate clients with landing pages
A lead generation landing page has just one purpose; to capture the contact information of people interested in your legal services. Why? Because less than half of the qualified website visitors you attract through your marketing activities such as blogging, social media and advertising, are ready to buy now. And if they leave your website…
Read More5 ways to generate article ideas for your business blog
What is the most important thing you can do for your business blog? Publish fresh, interesting content regularly. Easy to say: not so easy to do. If you find yourself looking at a blank screen and praying the muse will strike, you are making the job of generating blog post ideas harder than it needs…
Read MoreMarketing collateral is not useful to sales reps
Is your sales force using all those beautifully designed, expensive marketing materials your marketing department and creative agencies are producing? According to a survey “State of the Sales Rep” published by Barinshark in October, frustrated sales people across America are engaged in productivity-busting activities because they don’t have the sales materials they need to do their jobs.…
Read MorePut web content before website development & design
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is a…
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