Content Marketing
How to Write a Professional Bio People Will Actually Read
The biggest mistake people make when writing their professional bio is trying to compress everything they’ve done in their career into a few paragraphs. At worst, these bios are little more than a list of company names, job titles and responsibilities. With little or no context about who you are and what you believe in,…
Read MoreWhy Customer Newsletters Are a Simple Way to Stay Top of Mind and Sell More
We work with a broad range of clients, from manufacturers to health care providers to attorneys, and we almost always recommend a customer newsletter as a vital part of their content marketing plan. After all, you’ve already invested time and energy getting to know your customers and the people in your database. They already know,…
Read MoreHow to increase sales without hiring more sales people
I don’t think I’ve ever worked with a business whose goals did not include increasing sales. But, according to sales training expert Jill Konrath, 50 percent of salespeople fail to meet their quotas. Click here to see Jill Konrath’s video. She recommends mapping out an account entry strategy of 8-10 touches. That is excellent advice.…
Read MoreHow Professional Proofreading Gives RFP Responses a Competitive Advantage
Responding to a Request for Proposal (RFP) is a lucrative business development activity with a high return on investment for the winning bidder. In these competitive bidding situations, companies are looking for the vendor with the best fit and solution. To create a winning RFP response, you must provide effective issue resolution, present your proposal…
Read MoreTrade Show Follow-up System to Maximize Sales
B2B trade show success is all about the follow-up. The most effective approach is to have a systematic plan. But research conducted by EXHIBITOR Magazine indicates that fewer than 70 percent of organizations have a formalized process. So, the question is, how do you create a winning trade show follow-up system? Setting up your trade…
Read MoreSix Content Projects to Accelerate Sales in the Second Half of the Year
By the time you reach the half-year mark, it is easy to see what kind of year you’re going to have. If you’re on track, well done. But if those numbers could look better, you still have time to turn things around. Here are six content marketing tactics you can use to accelerate your efforts…
Read MoreGreat Web Content Is What Makes a Website Work
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website is, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is…
Read MoreInbound marketing insights to boost your website’s lead generation powers
Inbound marketing can feel like a broad, overused term — but at its core, it’s about one thing: turning your website into a reliable engine for building relationships and generating leads. A conversion-focused website doesn’t rely on clever tricks or aggressive tactics. It combines clear messaging, useful content, and thoughtful calls to action to help…
Read MoreFive Practical Ways to Generate Blog Ideas Your Audience Will Actually Read
What is the most important thing you can do for your business blog? Publish fresh, interesting content regularly. Easy to say: not so easy to do. If you find yourself looking at a blank screen and praying the muse will strike, you are making the job of generating blog post ideas harder than it needs…
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