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The Red Stairs Exhibiting as a Silver Sponsor at MDMC17, April 12 and 13
The Red Stairs will be exhibiting at MDMC17 (Midwest Digital Marketing Conference) as a Silver Sponsor. It will be held in St. Louis, April 12 and 13 at Union Station. Visit our booth to find out how our professional content developers can help you attract, engage and sell more to the people who really matter to…
Read MoreAn Old-School Solution to Content Marketing Planning
For me, January is for planning. The year ahead is fresh and new, and it is time to get organized. As a company that lives by content writing deadlines, that means knowing what work is coming up and when it is due. We use the same planning method for our writing and content marketing clients,…
Read More6 New Content Rules for Mobile Websites
We are two months into “Mobilegeaddon”. In April, Google started favoring mobile-friendly websites. It’s a move that sent web developers scrambling to make sites mobile friendly and responsive. But before you give yourself a pat on the back for getting mobile-friendly, take a look at your web content on a mobile device. Why Web Content Written For…
Read MoreExhibiting at St. Louis Business Expo April 8, 2015
Mark your calendar for April 8. The Red Stairs is exhibiting at St. Louis Business Expo, St. Charles Convention Center. Stop by our booth, #512, and find out how our content marketing, copywriting, and content development services can help you: Generate inquiries Stimulate sales Share information Launch a new product Answer inquiries Build awareness Build…
Read MoreTalking about copywriting with Barry Coziahr
I am passionate about all things writing so when Barry Coziahr asked me to join him to talk about my favorite subject on his podcast Real Live Marketing… I grabbed my hat and coat. I am always up for the chance to evangelize the need for good sales and marketing content, but I was also…
Read MoreIs your content good-looking? Fast editing and typographic upgrades
The things that make your digital content look unprofessional are not limited to typos and grammar snafus. If you misuse formatting and typographic conventions your website, blog, brochures and other content will look amateurish and make your readers doubt your expertise. Editors and copyeditors look not only at grammar and spelling but also at content…
Read More5 ways to generate article ideas for your business blog
What is the most important thing you can do for your business blog? Publish fresh, interesting content regularly. Easy to say: not so easy to do. If you find yourself looking at a blank screen and praying the muse will strike, you are making the job of generating blog post ideas harder than it needs…
Read MoreGo from a digital mess to a polished image with a content strategy
Your customers are out there. They are searching the web for you. They are typing what they need into the Google search bar, reading reviews, hunting for information and evaluating companies like yours long before they pick up the phone to buy your services and products. It is a brave new world and people are…
Read More10 ways to keep web visitors reading your website or blog
People move fast online. Their eyes skip over the screen, scanning and filtering for the information they want. Web reader behavior studies show they don’t want to read as much as 80% of your web content. This presents a major challenge for content marketers. How do you make sure the people you have worked so…
Read MoreInbound marketing insights to boost your website’s lead generation powers
Inbound marketing is a pretty big subject area, but Atomicdust, a St. Louis based brand marketing agency, got to the heart of things this morning when they shared insights on conversion-focused websites with an audience of clients, marketers and at least one content strategist – me. Mike Spakowski, Jesse McGowan and Danielle Hohmeier talked about…
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