Tag Archives | Editorial Calendar

The Red Stairs is expanding and moving to Denver. Offering 20% off blog packages Q1 2018

The Red Stairs is expanding and moving to Denver

After a decade of writing, editing and planning sales and marketing content from our office in St. Louis, The Red Stairs is expanding to Denver at the end of 2017. It is an exciting move — I mean, we are talking about moving to the Rockies — and this move will mean more opportunities to…

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Blog post idea generation can be easy if you use these 5 triggers

5 ways to generate article ideas for your business blog

What is the most important thing you can do for your business blog? Publish fresh, interesting content regularly. Easy to say: not so easy to do. If you find yourself looking at a blank screen and praying the muse will strike, you are making the job of generating blog post ideas harder than it needs…

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Progress diagram from business goal, to content strategy, to content goals to new content

Keep the big picture in focus with a strategic content marketing editorial calendar

An editorial calendar will keep your content development on track, but how can you use it to align your content to your organization’s long-term strategic goals? First, you have to convert the business goals into content goals. Then you map your content topics to your plan and use your editorial calendar to schedule the stories…

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What's today's post?

Content marketers need to plan like an editor

If you look at a blank screen and wonder, “what shall I write about today”, you are not thinking like an editor.  Editors take their responsibility to publish valuable content very seriously. To plan, manage and track their stories, magazine editors use editorial calendars. From the 50-foot overview of upcoming story ideas that are planned…

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The Red Stairs • (314) 223 0235 • 4950 S. Yosemite Street, Suite F2-382 • Greenwood Village, Denver • CO 80111 • USA


The Red Stairs works in American English and British English.

We can localize content for both markets.