Blog
How to Build an Authority Voice for a Thought Leadership Brand
You are an expert and you know your subject inside out. However, in this digital world, you are only an authority if your audience says so. If you are building your authority voice online you need people to talk about you. Put a slightly different way, your authority does not come from you. Authority comes…
Read MoreSix Content Projects to Accelerate Sales in the Second Half of the Year
By the time you reach the half-year mark, it is easy to see what kind of year you’re going to have. If you’re on track, well done. But if those numbers could look better, you still have time to turn things around. Here are six content marketing tactics you can use to accelerate your efforts…
Read MoreWhy Content Marketers Need to Plan Like Editors
If you stare at a blank screen wondering what to write about today, you’re not thinking like an editor. Editors take publishing seriously. They don’t rely on inspiration or last-minute ideas. They plan, manage and track content because their responsibility is to deliver material that’s timely, relevant, and worth reading. That mindset is just as…
Read MoreGreat Web Content Is What Makes a Website Work
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website is, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is…
Read MoreHow a Content Audit Reveals Whether Your Website is Hurting Sales
There are many reasons to conduct a website content audit, but the most important is this: to ensure the money you spend on content is actually supporting sales. For most businesses, this means supporting and growing sales. A content audit allows you to map your website to your business goals. It will detail not just…
Read MoreInbound marketing insights to boost your website’s lead generation powers
Inbound marketing can feel like a broad, overused term — but at its core, it’s about one thing: turning your website into a reliable engine for building relationships and generating leads. A conversion-focused website doesn’t rely on clever tricks or aggressive tactics. It combines clear messaging, useful content, and thoughtful calls to action to help…
Read MoreHow to Keep Website Visitors Engaged (and Reading)
People move fast online. Their eyes skip over the screen, scanning and filtering for the information they want. Web reader behavior studies show site visitors don’t want to read as much of your web content. This presents a major challenge for content business leaders. How do you make sure the people you have worked so…
Read MoreFive Practical Ways to Generate Blog Ideas Your Audience Will Actually Read
What is the most important thing you can do for your business blog? Publish fresh, interesting content regularly. Easy to say: not so easy to do. If you find yourself looking at a blank screen and praying the muse will strike, you are making the job of generating blog post ideas harder than it needs…
Read More