Archive | Blog

Why Businesses Need a Customer Newsletter

We work with a broad range of clients, from manufacturers to health care providers to attorneys, and we almost always recommend a customer newsletter as a vital  part of their content marketing plan. After all, you’ve already invested time and energy getting to know your customers and the people in your database. They already know,…

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Six Content Projects to Rescue Q3 Sales & Marketing Numbers

By the time you reach the half-year mark, it is easy to see what kind of year you’re going to have. If you’re on track, well done. But, if those numbers could look better, you still have time to turn things around. Here are six content marketing tactics you can use to accelerate your efforts…

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Align marketing content, the sales process and the buyer’s journey with The Content Connection Tree

Before making a purchase, people turn to Google to research the products and services they want. Providing content that can bridge the gap between your sales funnel and your buyer’s journey is vital because it gives you the opportunity to form a strong relationship with each buyer as they move along the path from being…

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The Red Stairs Exhibiting as a Silver Sponsor at MDMC17, April 12 and 13

The Red Stairs will be exhibiting at MDMC17 (Midwest Digital Marketing Conference) as a Silver Sponsor. It will be held in St. Louis, April 12 and 13 at Union Station. Visit our booth to find out how our professional content developers can help you attract, engage and sell more to the people who really matter to…

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An Old-School Solution to Content Marketing Planning

For me, January is for planning. The year ahead is fresh and new, and it is time to get organized. As a company that lives by content writing deadlines, that means knowing what work is coming up and when it is due. We use the same planning method for our writing and content marketing clients,…

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Close up business man using  a laptop and mobile phone

6 New Content Rules for Mobile Websites

We are two months into “Mobilegeaddon”. In April, Google started favoring mobile-friendly websites. It’s a move that sent web developers scrambling to make sites mobile friendly and responsive. But before you give yourself a pat on the back for getting mobile-friendly, take a look at your web content on a mobile device. Why Web Content Written For…

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St. Louis Business Expo ticket 2015 The Red Stairs

Exhibiting at St. Louis Business Expo April 8, 2015

Mark your calendar for April 8. The Red Stairs is exhibiting at St. Louis Business Expo, St. Charles Convention Center. Stop by our booth, #512, and find out how our content marketing, copywriting, and content development services can help you: Generate inquiries Stimulate sales Share information Launch a new product Answer inquiries Build awareness Build…

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Talking about copywriting with Barry Coziahr

I am passionate about all things writing so when Barry Coziahr asked me to join him to talk about my favorite subject on his podcast Real Live Marketing… I grabbed my hat and coat. I am always up for the chance to evangelize the need for good sales and marketing content, but I was also…

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Is your content good-looking? Fast editing and typographic upgrades

The things that make your digital content look unprofessional are not limited to typos and grammar snafus. If you misuse formatting and typographic conventions your website, blog, brochures and other content will look amateurish and make your readers doubt your expertise. Editors and copyeditors look not only at grammar and spelling but also at content…

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Blog post idea generation can be easy if you use these 5 triggers

5 ways to generate article ideas for your business blog

What is the most important thing you can do for your business blog? Publish fresh, interesting content regularly. Easy to say: not so easy to do. If you find yourself looking at a blank screen and praying the muse will strike, you are making the job of generating blog post ideas harder than it needs…

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The Red Stairs works in American English and British English.

We can localize content for both markets.