Posts Tagged ‘Web Writing’
How to Write a Professional Bio People Will Actually Read
The biggest mistake people make when writing their professional bio is trying to compress everything they’ve done in their career into a few paragraphs. At worst, these bios are little more than a list of company names, job titles and responsibilities. With little or no context about who you are and what you believe in,…
Read MoreStart at the End: Writing for the Web With the Inverted Pyramid
Readers move fast online. They scan, skim, and filter website content at speed. If they don’t quickly see what they’re looking for, they move on. That’s why effective web writing starts at the end. The inverted pyramid is a writing structure that puts the most important, useful, and relevant information at the top of the…
Read MoreWho Should be Writing Your Website Content?
With trillions of pages on the web, how do you get noticed? The answer is easy. Provide fantastic content. Content is king because it is the most important element of your web presence. Without it, you have nothing. People visit your website because they are looking for something specific. They come for your content. And…
Read MoreGreat Web Content Is What Makes a Website Work
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website is, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is…
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