Posts Tagged ‘Thought Leadership’
How to Write a Professional Bio People Will Actually Read
The biggest mistake people make when writing their professional bio is trying to compress everything they’ve done in their career into a few paragraphs. At worst, these bios are little more than a list of company names, job titles and responsibilities. With little or no context about who you are and what you believe in,…
Read MoreDoes Your Content Look Professional? Small Formatting Fixes That Make a Big Difference
The things that make your digital content look unprofessional are not limited to typos and grammar snafus. If you misuse formatting and typographic conventions on your website, blog, brochures, and other content, it sends a signal that makes your readers doubt your expertise. Editors and copyeditors look not only at grammar and spelling but also…
Read MoreHow Professional Proofreading Gives RFP Responses a Competitive Advantage
Responding to a Request for Proposal (RFP) is a lucrative business development activity with a high return on investment for the winning bidder. In these competitive bidding situations, companies are looking for the vendor with the best fit and solution. To create a winning RFP response, you must provide effective issue resolution, present your proposal…
Read MoreHow to Build an Authority Voice for a Thought Leadership Brand
You are an expert and you know your subject inside out. However, in this digital world, you are only an authority if your audience says so. If you are building your authority voice online you need people to talk about you. Put a slightly different way, your authority does not come from you. Authority comes…
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