Tag Archives | Sales Literature

Proofreading & Editing Give RFP Responses a Competitive Advantage

By Janette Lonsdale on April 25, 2020 in Blog, Business Writing, Content Marketing, Editing, Proofreading, RFPs

Responding to a Request for Proposal (RFP) is a lucrative business development activity with a high return on investment for the winning bidder. In these competitive bidding situations, companies are looking for the vendor with the best fit and solution. To create a winning RFP response, you must provide effective issues resolution, present your proposal…

Sales person uses sales not marketing collateral to help close a sale

Marketing collateral is not useful to sales reps

By Janette Lonsdale on November 6, 2013 in Blog, Copywriting, Sales Copywriting

Is your sales force using all those beautifully designed, expensive marketing materials your marketing department and creative agencies are producing? According to a survey “State of the Sales Rep” published by Barinshark in October, frustrated sales people across America are engaged in productivity-busting activities because they don’t have the sales materials they need to do their jobs.…

Testimonials

Brooke Jones, President, WebbMason Analytics

Fantastic Experience "It has been an absolute delight working with Janette Lonsdale, Content Strategist at The Red Stairs! Her personality...

2018-05-16T16:24:40-06:00

Fantastic Experience "It has been an absolute delight working with Janette Lonsdale, Content Strategist at The Red Stairs! Her personality is warm, inquisitive, and focused. The quality of her work has been exceptional. Janette's ability to rapidly consume and understand technical information is formidable. She introduces relevant context from her own independent research and most importantly has a natural and skilled ability to write concise and compelling stories for the target audience. She is always prepared, helps you prepare for collaborative sessions, works seamlessly with a distributed team, and uses time efficiently. Janette is by far the best content strategist I have ever worked with." "I can't think of any constructive feedback to offer you for improvement. It has truly been a fantastic experience working with you and I look forward to continuing our partnership. I will absolutely share your information with colleagues, friends, and family."

https://theredstairs.com/testimonials/fantastic-experience/

Rachel Verhaaren, Project Manager, MindGrub

You were a lifesaver "Janette, all the content The Red Stairs supplied for our client's website was incredibly helpful and...

2017-07-11T13:52:00-06:00

You were a lifesaver "Janette, all the content The Red Stairs supplied for our client's website was incredibly helpful and either used on the site verbatim or as a jumping point for an indecisive client that needed some serious nudging. "You were such a lifesaver on this project. I so appreciate your thorough and thoughtful work."

https://theredstairs.com/testimonials/rachel-verhaaren-project-manager-mindgrub/

Steve Schmidt, National Sales Manager, Starrco

“Janette has a great ability to interview, listen and then deliver awesome marketing materials. I highly recommend The Red Stairs.”

2017-03-24T15:20:38-06:00

“Janette has a great ability to interview, listen and then deliver awesome marketing materials. I highly recommend The Red Stairs.”

https://theredstairs.com/testimonials/steve-schmidt-national-sales-manager-starrco/

Heather Lytle, Associate Director, F.A.C.T. MO

"We needed a writer to help us describe our work in everyday language. Janette Lonsdale at The Red Stairs drilled...

2016-11-06T22:16:56-07:00

"We needed a writer to help us describe our work in everyday language. Janette Lonsdale at The Red Stairs drilled down to the heart of an agency, summarize the important aspects, and reflect them with the written word."

https://theredstairs.com/testimonials/heather-lytle-associate-director-f-a-c-t/

Rhonda Brooks, National Sales Director, ABM Federal

Excellent project manager"We really enjoyed working with Janette on our printOvations.com website development project. ...

2013-07-19T20:14:03-06:00

Excellent project manager"We really enjoyed working with Janette on our printOvations.com website development project. ...

https://theredstairs.com/testimonials/rhonda-brooks-national-sales-director-abm-federal/

Kevin Lake, Attorney & Counselor at Law Lake & Lake Law, St. Louis

Outstanding work "Janette has assisted me in putting together marketing materials for my law practice. The final products have been...

2013-07-19T21:22:47-06:00

Outstanding work "Janette has assisted me in putting together marketing materials for my law practice. The final products have been outstanding. ...

https://theredstairs.com/testimonials/kevin-lake/

Jane Tayon, Marketing Consultant, Creatives at Work

Gifted writer "Janette is an extremely talented and gifted writer that always produces awesome work in a timely manner. ...

2013-06-29T23:11:27-06:00

Gifted writer "Janette is an extremely talented and gifted writer that always produces awesome work in a timely manner. ...

https://theredstairs.com/testimonials/jane-tayon-marketing-consultantst-louiscreatives-at-work/

Bob Gillespie, Propr Design

Staying on Track Do we do a good job?Yes indeed! So much in fact that I believe we've worked with...

2018-06-13T16:04:54-06:00

Staying on Track Do we do a good job?Yes indeed! So much in fact that I believe we've worked with you a number of times since the first project. Are we responsive and do we get things done in a timely fashion?Yes, in fact you've pushed me to stay on track and get things completed. Sorry for that, but thank you. What do you like most about working with us?We are of very like mind and you compliment our design & marketing projects swimmingly! Would you recommend The Red Stairs?Absolutely, in fact I already have.

https://theredstairs.com/testimonials/bob-gillespie-propr-design/

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Tag Archives | Sales Literature

Proofreading & Editing Give RFP Responses a Competitive Advantage

Marketing collateral is not useful to sales reps

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