Trade Show Follow-up System to Maximize Sales

lively trade show scene, Professionals chat and laugh, with one man in his thirties smiling, surrounded by colleagues with lanyards, against a backdrop of display lights.

B2B trade show success is all about the follow-up. The most effective approach is to have a systematic plan. But research conducted by EXHIBITOR Magazine indicates that fewer than 70 percent of organizations have a formalized process. So, the question is, how do you create a winning trade show follow-up system? Setting up your trade…

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Why Marketing Collateral Often Fails Sales Teams

Close-up of high-quality catalogs and marketing booklets on a wooden conference table

Is your sales force using all those beautifully designed, expensive marketing materials your marketing department and creative agencies are producing? Frustrated salespeople who don’t have the sales materials they need to do their jobs waste precious selling time attempting to create effective collateral. They view marketing materials with an unhealthy dose of suspicion. Many worry…

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