Posts Tagged ‘Content planning’
Why Customer Newsletters Are a Simple Way to Stay Top of Mind and Sell More
We work with a broad range of clients, from manufacturers to health care providers to attorneys, and we almost always recommend a customer newsletter as a vital part of their content marketing plan. After all, you’ve already invested time and energy getting to know your customers and the people in your database. They already know,…
Read MoreWhy Content Marketers Need to Plan Like Editors
If you stare at a blank screen wondering what to write about today, you’re not thinking like an editor. Editors take publishing seriously. They don’t rely on inspiration or last-minute ideas. They plan, manage and track content because their responsibility is to deliver material that’s timely, relevant, and worth reading. That mindset is just as…
Read MoreHow a Strategic Editorial Calendar Keeps Content Aligned to Business Goals
An editorial calendar can keep content production organized — but organization alone isn’t the point. The real value of an editorial calendar lies in its strategic nature. Used well, it keeps content aligned with business goals, audience priorities, and long-term direction, rather than drifting into disconnected publishing activity. Today, most editorial calendars live inside apps…
Read MoreGreat Web Content Is What Makes a Website Work
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website is, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is…
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