Posts Tagged ‘Content Marketing’
How to Write a Professional Bio People Will Actually Read
The biggest mistake people make when writing their professional bio is trying to compress everything they’ve done in their career into a few paragraphs. At worst, these bios are little more than a list of company names, job titles and responsibilities. With little or no context about who you are and what you believe in,…
Read MoreLaw Firm Marketing: How Landing Pages Help Generate New Clients
A lead generation landing page has just one purpose: to capture the contact information of people interested in your legal services. Why? Because less than half of the qualified website visitors you attract through your marketing activities such as blogging, social media and advertising, are ready to buy now. And if they leave your website…
Read MoreWhy Customer Newsletters Are a Simple Way to Stay Top of Mind and Sell More
We work with a broad range of clients, from manufacturers to health care providers to attorneys, and we almost always recommend a customer newsletter as a vital part of their content marketing plan. After all, you’ve already invested time and energy getting to know your customers and the people in your database. They already know,…
Read MoreStart at the End: Writing for the Web With the Inverted Pyramid
Readers move fast online. They scan, skim, and filter website content at speed. If they don’t quickly see what they’re looking for, they move on. That’s why effective web writing starts at the end. The inverted pyramid is a writing structure that puts the most important, useful, and relevant information at the top of the…
Read MoreHow to Build an Authority Voice for a Thought Leadership Brand
You are an expert and you know your subject inside out. However, in this digital world, you are only an authority if your audience says so. If you are building your authority voice online you need people to talk about you. Put a slightly different way, your authority does not come from you. Authority comes…
Read MoreSix Content Projects to Accelerate Sales in the Second Half of the Year
By the time you reach the half-year mark, it is easy to see what kind of year you’re going to have. If you’re on track, well done. But if those numbers could look better, you still have time to turn things around. Here are six content marketing tactics you can use to accelerate your efforts…
Read MoreGreat Web Content Is What Makes a Website Work
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website is, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is…
Read MoreInbound marketing insights to boost your website’s lead generation powers
Inbound marketing can feel like a broad, overused term — but at its core, it’s about one thing: turning your website into a reliable engine for building relationships and generating leads. A conversion-focused website doesn’t rely on clever tricks or aggressive tactics. It combines clear messaging, useful content, and thoughtful calls to action to help…
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