Websites
How to Write a Professional Bio People Will Actually Read
The biggest mistake people make when writing their professional bio is trying to compress everything they’ve done in their career into a few paragraphs. At worst, these bios are little more than a list of company names, job titles and responsibilities. With little or no context about who you are and what you believe in,…
Read MoreGo from a digital mess to a polished image with a content strategy
Your customers are out there. They are searching the web for you. They are typing what they need into the Google search bar, reading reviews, hunting for information and evaluating companies like yours long before they pick up the phone to buy your services and products. It is a brave new world and people are…
Read More10 ways to keep web visitors reading your website or blog
People move fast online. Their eyes skip over the screen, scanning and filtering for the information they want. Web reader behavior studies show they don’t want to read as much as 80% of your web content. This presents a major challenge for content marketers. How do you make sure the people you have worked so…
Read MoreInbound marketing insights to boost your website’s lead generation powers
Inbound marketing is a pretty big subject area, but Atomicdust, a St. Louis based brand marketing agency, got to the heart of things this morning when they shared insights on conversion-focused websites with an audience of clients, marketers and at least one content strategist – me. Mike Spakowski, Jesse McGowan and Danielle Hohmeier talked about…
Read MoreA website content audit will improve your sales
There are many reasons to do a website content audit but by far the most important is to make sure the dollars you spend on content development are really improving your business. For most businesses this means supporting and growing sales. A content audit allows you to map your website to your business goals. It…
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