Why Customer Newsletters Are a Simple Way to Stay Top of Mind and Sell More

laptop showing a newsletter

We work with a broad range of clients, from manufacturers to health care providers to attorneys, and we almost always recommend a customer newsletter as a vital part of their content marketing plan. After all, you’ve already invested time and energy getting to know your customers and the people in your database. They already know,…

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How to increase sales without hiring more sales people

Businessman, meeting and coaching in presentation for data, graph or chart on team project at office. Man, coach or mentor training staff on corporate statistics, analytics or marketing at workplace.

I don’t think I’ve ever worked with a business whose goals did not include increasing sales. But, according to sales training expert Jill Konrath, 50 percent of salespeople fail to meet their quotas. Click here to see Jill Konrath’s video. She recommends mapping out an account entry strategy of 8-10 touches. That is excellent advice.…

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Trade Show Follow-up System to Maximize Sales

lively trade show scene, Professionals chat and laugh, with one man in his thirties smiling, surrounded by colleagues with lanyards, against a backdrop of display lights.

B2B trade show success is all about the follow-up. The most effective approach is to have a systematic plan. But research conducted by EXHIBITOR Magazine indicates that fewer than 70 percent of organizations have a formalized process. So, the question is, how do you create a winning trade show follow-up system? Setting up your trade…

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Why Marketing Collateral Often Fails Sales Teams

Close-up of high-quality catalogs and marketing booklets on a wooden conference table

Is your sales force using all those beautifully designed, expensive marketing materials your marketing department and creative agencies are producing? Frustrated salespeople who don’t have the sales materials they need to do their jobs waste precious selling time attempting to create effective collateral. They view marketing materials with an unhealthy dose of suspicion. Many worry…

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How a Content Audit Reveals Whether Your Website is Hurting Sales

Person doing a content audit on a laptop

There are many reasons to conduct a website content audit, but the most important is this: to ensure the money you spend on content is actually supporting sales. For most businesses, this means supporting and growing sales. A content audit allows you to map your website to your business goals. It will detail not just…

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