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How to Write a Professional Bio People Will Actually Read
The biggest mistake people make when writing their professional bio is trying to compress everything they’ve done in their career into a few paragraphs. At worst, these bios are little more than a list of company names, job titles and responsibilities. With little or no context about who you are and what you believe in,…
Read MoreWhy Customer Newsletters Are a Simple Way to Stay Top of Mind and Sell More
We work with a broad range of clients, from manufacturers to health care providers to attorneys, and we almost always recommend a customer newsletter as a vital part of their content marketing plan. After all, you’ve already invested time and energy getting to know your customers and the people in your database. They already know,…
Read MoreWhat’s the Biggest Mistake SMBs Make During Growth? Brand Architecture
Launching new products, services or lines of business is an exciting milestone for consultancies, manufacturers, medical service providers and other small- and medium-sized companies (SMBs). It signals innovation and expansion, indicating your business is ready to move to the next level by taking on new opportunities, markets, and more. Long before launch, you’ll likely weigh…
Read MoreHow to increase sales without hiring more sales people
I don’t think I’ve ever worked with a business whose goals did not include increasing sales. But, according to sales training expert Jill Konrath, 50 percent of salespeople fail to meet their quotas. Click here to see Jill Konrath’s video. She recommends mapping out an account entry strategy of 8-10 touches. That is excellent advice.…
Read MoreHow Professional Proofreading Gives RFP Responses a Competitive Advantage
Responding to a Request for Proposal (RFP) is a lucrative business development activity with a high return on investment for the winning bidder. In these competitive bidding situations, companies are looking for the vendor with the best fit and solution. To create a winning RFP response, you must provide effective issue resolution, present your proposal…
Read MoreTrade Show Follow-up System to Maximize Sales
B2B trade show success is all about the follow-up. The most effective approach is to have a systematic plan. But research conducted by EXHIBITOR Magazine indicates that fewer than 70 percent of organizations have a formalized process. So, the question is, how do you create a winning trade show follow-up system? Setting up your trade…
Read MoreMeet Proofing Experts – a new brand by The Red Stairs
Since 2009, The Red Stairs has helped businesses turn ideas into impact through strategy, content and brand building. And from the very beginning, one element has been present in every project we’ve delivered: proofreading.
Read MoreWhy a Content Strategy Is the Difference Between a Polished Brand and a Digital Mess
Buyers don’t wait for sales calls anymore. They research, compare, and form opinions long before they reach out — often based solely on nothing more than what you’ve published online. Your customers are out there. They are searching the web for you. They are typing what they need into Google search — and increasingly into…
Read MoreWhy Marketing Collateral Often Fails Sales Teams
Is your sales force using all those beautifully designed, expensive marketing materials your marketing department and creative agencies are producing? Frustrated salespeople who don’t have the sales materials they need to do their jobs waste precious selling time attempting to create effective collateral. They view marketing materials with an unhealthy dose of suspicion. Many worry…
Read MoreStart at the End: Writing for the Web With the Inverted Pyramid
Readers move fast online. They scan, skim, and filter website content at speed. If they don’t quickly see what they’re looking for, they move on. That’s why effective web writing starts at the end. The inverted pyramid is a writing structure that puts the most important, useful, and relevant information at the top of the…
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