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Keep the big picture in focus with a strategic content marketing editorial calendar
An editorial calendar will keep your content development on track, but how can you use it to align your content to your organization’s long-term strategic goals? First, you have to convert the business goals into content goals. Then you map your content topics to your plan and use your editorial calendar to schedule the stories…
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Content marketers need to plan like an editor
If you look at a blank screen and wonder, “what shall I write about today”, you are not thinking like an editor. Editors take their responsibility to publish valuable content very seriously. To plan, manage and track their stories, magazine editors use editorial calendars. From the 50-foot overview of upcoming story ideas that are planned…
Read More >Creating an “authority” voice for a thought leadership brand
You are an expert and you know your subject inside out. However, in this digital world, you are only an authority if your audience says so. If you are building your “authority” voice online you need people to talk about you. Put a slightly different way, your authority does not come from you. Authority comes…
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Start at the end when writing for the web
Readers move fast online. They scan and digest your website content at lightening speeds. If they don’t find what they are looking for, they are gone in the blink of an eye. The inverted pyramid is a writing structure that puts your most important, useful and relevant information at the top of a web page…
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