Blog
How to Write a Professional Bio People Will Actually Read
The biggest mistake people make when writing their professional bio is trying to compress everything they’ve done in their career into a few paragraphs. At worst, these bios are little more than a list of company names, job titles and responsibilities. With little or no context about who you are and what you believe in,…
Law Firm Marketing: How Landing Pages Help Generate New Clients
A lead generation landing page has just one purpose: to capture the contact information of people interested in your legal services. Why? Because less than half of the qualified website visitors you attract through your marketing activities such as blogging, social media and advertising, are ready to buy now. And if they leave your website…
Why Customer Newsletters Are a Simple Way to Stay Top of Mind and Sell More
We work with a broad range of clients, from manufacturers to health care providers to attorneys, and we almost always recommend a customer newsletter as a vital part of their content marketing plan. After all, you’ve already invested time and energy getting to know your customers and the people in your database. They already know,…
What’s the Biggest Mistake SMBs Make During Growth? Brand Architecture
Launching new products, services or lines of business is an exciting milestone for consultancies, manufacturers, medical service providers and other small- and medium-sized companies (SMBs). It signals innovation and expansion, indicating your business is ready to move to the next level by taking on new opportunities, markets, and more. Long before launch, you’ll likely weigh…
Does Your Content Look Professional? Small Formatting Fixes That Make a Big Difference
The things that make your digital content look unprofessional are not limited to typos and grammar snafus. If you misuse formatting and typographic conventions on your website, blog, brochures, and other content, it sends a signal that makes your readers doubt your expertise. Editors and copyeditors look not only at grammar and spelling but also…
How to increase sales without hiring more sales people
I don’t think I’ve ever worked with a business whose goals did not include increasing sales. But, according to sales training expert Jill Konrath, 50 percent of salespeople fail to meet their quotas. Click here to see Jill Konrath’s video. She recommends mapping out an account entry strategy of 8-10 touches. That is excellent advice.…
How Professional Proofreading Gives RFP Responses a Competitive Advantage
Responding to a Request for Proposal (RFP) is a lucrative business development activity with a high return on investment for the winning bidder. In these competitive bidding situations, companies are looking for the vendor with the best fit and solution. To create a winning RFP response, you must provide effective issue resolution, present your proposal…
Trade Show Follow-up System to Maximize Sales
B2B trade show success is all about the follow-up. The most effective approach is to have a systematic plan. But research conducted by EXHIBITOR Magazine indicates that fewer than 70 percent of organizations have a formalized process. So, the question is, how do you create a winning trade show follow-up system? Setting up your trade…
Meet Proofing Experts – a new brand by The Red Stairs
Since 2009, The Red Stairs has helped businesses turn ideas into impact through strategy, content and brand building. And from the very beginning, one element has been present in every project we’ve delivered: proofreading.
Why a Content Strategy Is the Difference Between a Polished Brand and a Digital Mess
Buyers don’t wait for sales calls anymore. They research, compare, and form opinions long before they reach out — often based solely on nothing more than what you’ve published online. Your customers are out there. They are searching the web for you. They are typing what they need into Google search — and increasingly into…