Meet Proofing Experts – a new brand by The Red Stairs

Because Even AI Needs a Human Proofreader

Since 2009, The Red Stairs has helped businesses turn ideas into impact through strategy, content and brand building. And from the very beginning, one element has been present in every project we’ve delivered: proofreading.

Proofreading has always been an important quality check at The Red Stairs

Whether we were crafting collateral, websites, proposals or brand campaigns, we included proofreading. Because every word, comma and design element matters because accuracy is credibility.

By 2015, clients were asking us to proofread stand-alone projects — high-value RFP responses spanning 30 to 200 pages that they needed fast. These jobs generally included Q&A spreadsheets and visual lookbooks that showcased a client’s work.

The Red Stairs ensured that text and design elements were correct, and where multiple authors were involved, we also read for a consistent voice. Our quality control helped our clients appear credible and effective, enabling them to win valuable contracts and generate significant revenue

You need proofreading even when using generative AI.

As language and technology evolve, clarity has never been more critical. The rise of AI has accelerated content production — with it come new challenges in accuracy, tone and consistency.

Brands have always needed a dedicated resource to safeguard their credibility. But now, with generative AI, we are here to bring human judgment, context and care back into the process and protect brands from mistakes that automated tools can’t catch.

That’s why we created Proofing Experts, a specialist division focused entirely on human proofreading for marketing, sales and business development teams.

The same quality and rigor our clients have leaned on for years is now available to a broader audience under our new brand.

What services are available at Proofing Experts?

The new brand offers three distinct services designed to meet the specific needs of marketing, sales and business development teams.

• Proofing+ delivers meticulous proofreading to catch typos, inconsistencies and awkward phrasing before your work goes public.
• Make-It-Human (AI Edit) refines AI-generated text by correcting tone, structure, hallucinations (AI mistakes) and clarity so it’s professional and unmistakably human

Explore the new brand at ProofingExperts.com and follow us on LinkedIn [https://www.linkedin.com/company/proofing-experts]  for insights on clarity, credibility and communication in the AI era.