Heather Lytle, Associate Director, F.A.C.T. MO
Drilling down to what’s really important
"When we determined that we needed an outside perspective to help us describe our work, our website designer recommended Janette Lonsdale from The Red Stairs.
"We became so entrenched in our own business world that we forget to use language that everyone will understand. The disability world is full of acronyms and key phrases that those of us who provide services use every day.
"However, for families who are new to the disability world, or unfamiliar with the different systems, our descriptions were a confusing jumble of words that didn’t say much. We discovered that we were preventing the people we most wanted to help from understanding what services we actually provided, by using language that didn’t mean anything to them.
"We needed someone to help us describe our work in everyday language.
"When we first met with Janette she asked many questions, and just listened. She took the time to understand our work so that she could describe what we do in the most effective way possible. She presented us with her descriptions, we made a few changes, and we ended up with great, user-friendly language for our website.
"She did such a nice job on the website content that we then hired her to do our brochure. Once again we were not disappointed.
"The Red Stairs is a company that can drill down to the heart of an agency, summarize the important aspects, and reflect them with the written word."
Jay West, President, Open Source Associates
On time and within budget
"I wish I could pick more than just three of the top attributes, because Janette exceeded my expectations on several projects in all areas. On one particular project I gave her very little direction and a pretty tough deadline. She sailed through it with ease and completed it on-time and within budget. The results were simply stellar.
"I consider Janette a real asset to my business and give her my highest recommendation."
Kirsten Crabill, author – San Jose, California
Impeccable job on my book
"I have used the proofreading services offered by Janette Lonsdale for a final editing of my book, "Triangle of Travel." She corrected unseen errors as well as added comments on how to improve the content. Her attention to detail is meticulous. Ms. Lonsdale did an impeccable job on my book."
Steve Schmidt, National Sales Manager, Starrco
Keeping us on track
“The Red Stairs assisted Starrco with our re-branding initiative. A huge and ongoing task that includes monthly newsletters, monthly case studies, and complete website restructuring. With so many tasks going on at once Janette is instrumental in keeping us on track and on schedule.
“Janette has a great ability to interview, listen and then deliver awesome marketing materials. I highly recommend The Red Stairs.”
Rhonda Brooks, National Sales Director, ABM Federal
Excellent project manager
"We really enjoyed working with Janette on our printOvations.com website development project. She was very creative, professional, organized and brought a sense of direction to our project.
"My only regret is that we did not engage Janette earlier in the process. Had we done so we would have saved over $8,500 in total cost. I highly recommend that you work with Janette at the beginning of your website project and then hire her to be the liaison with the technical development team.
"She speaks their language, communicates clearly and thoughtfully, she is an excellent project manager that will keep everyone "in the loop" and moving forward.
"Thank you Janette for everything, we are very happy with the end result."
Jane Tayon, Marketing Consultant, Creatives at Work
"Janette is an extremely talented and gifted writer that always produces awesome work in a timely manner. She is excellent at using her expertise to tell your story or crafting a marketing message that will bring out your uniqueness.
"Her greatest asset is her ability to work with a client to transpose their thoughts into a true reflection of their product or service."
Kevin Lake, Attorney & Counselor at Law Lake & Lake Law, St. Louis
"Janette has assisted me in putting together marketing materials for my law practice. The final products have been outstanding. I couldn’t be more pleased. She listens, she writes, she creates, she listens some more and puts it all together for a dynamic final product.
"Janette receives my highest recommendation."