B2B trade show success is all about the follow-up. The most effective approach is to have a systematic plan. But research conducted by EXHIBITOR Magazine says that fewer than 70 percent of organizations have any formalized process. So, the question is how do you create a winning trade show follow-up system? Setting up your trade…
Tag Archives | Marketing Collateral
Align marketing content, the sales process and the buyer’s journey with The Content Connection Tree
Before making a purchase, people turn to Google to research the products and services they want. Providing content that can bridge the gap between your sales funnel and your buyer’s journey is vital because it gives you the opportunity to form a strong relationship with each buyer as they move along the path from being…
Marketing collateral is not useful to sales reps
Is your sales force using all those beautifully designed, expensive marketing materials your marketing department and creative agencies are producing? According to a survey “State of the Sales Rep” published by Barinshark in October, frustrated sales people across America are engaged in productivity-busting activities because they don’t have the sales materials they need to do their jobs.…
Society of Professional Journalists (SPJ) Board Member since 2012
Society of Professional Journalists (SPJ) Board Member since 2014
American Copy Editors Society (ACES)
