Tag Archives | Content Strategy

How to create content that is an ambassador for your brand

Anything you can do to influence and enhance a positive perception of your brand is a good thing. Strong brands have clearly defined personalities and can be recognized not just by what they say, but also by how they say it. But, while many companies put considerable effort into the tools, platforms, and even the…

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Align marketing content, the sales process and the buyer’s journey with The Content Connection Tree

Before making a purchase, people turn to Google to research the products and services they want. Providing content that can bridge the gap between your sales funnel and your buyer’s journey is vital because it gives you the opportunity to form a strong relationship with each buyer as they move along the path from being…

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An Old-School Solution to Content Marketing Planning

For me, January is for planning. The year ahead is fresh and new, and it is time to get organized. As a company that lives by content writing deadlines, that means knowing what work is coming up and when it is due. We use the same planning method for our writing and content marketing clients,…

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Talking about copywriting with Barry Coziahr

I am passionate about all things writing so when Barry Coziahr asked me to join him to talk about my favorite subject on his podcast Real Live Marketing… I grabbed my hat and coat. I am always up for the chance to evangelize the need for good sales and marketing content, but I was also…

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A woman is confused by the website she is looking at

Go from a digital mess to a polished image with a content strategy

Your customers are out there. They are searching the web for you. They are typing what they need into the Google search bar, reading reviews, hunting for information and evaluating companies like yours long before they pick up the phone to buy your services and products. It is a brave new world and people are…

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A content audit reveals if your website content hurting sales

A website content audit will improve your sales

There are many reasons to do a website content audit but by far the most important is to make sure the dollars you spend on content development are really improving your business. For most businesses this means supporting and growing sales. A content audit allows you to map your website to your business goals. It…

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great web content is great for business

Put web content before website development & design

Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is a…

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Has Google's keyword encryption killed content marketing

Will Google’s keyword encryption kill content marketing?

It may have been on the cards for a while, but last week when Google announced it was encrypting all keywords and cutting everyone off from vital organic-search keyword data, it came as a bit of a shock. I won’t deny it, my eyes watered. What is a content marketer to do?  You need all…

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Progress diagram from business goal, to content strategy, to content goals to new content

Keep the big picture in focus with a strategic content marketing editorial calendar

An editorial calendar will keep your content development on track, but how can you use it to align your content to your organization’s long-term strategic goals? First, you have to convert the business goals into content goals. Then you map your content topics to your plan and use your editorial calendar to schedule the stories…

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Creating an “authority” voice for a thought leadership brand

You are an expert and you know your subject inside out. However, in this digital world, you are only an authority if your audience says so. If you are building your “authority” voice online you need people to talk about you. Put a slightly different way, your authority does not come from you. Authority comes…

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