Content lead websites are a powerful brand marketing tool
People don’t come to your site for the neat code, and they don’t come to see that perfect shade of green you picked, they come because they want to know something. They come for the content.
The internet is highly competitive and your website needs to:
- Attract search engine crawlers and robots – search engine optimization (SEO)
- Draw and then engage the right audience
- Persuade site visitors to take action
- Be sticky – keep your readers on site and coming back for more
- Favorably present your brand and products
- Establish brand credibility and build trust
To achieve these goals, you website must be well planned, easy to navigate and written for fast-reading people who are usually scanning your website content and impatiently looking for every specific information.
Great content is the best way we know to hold your reader’s attention.
The Red Stairs web content development services
Our content strategists, copywriters and editors provide full content development services for new website, website refreshes, blogs and more.
- Message mapping
- Target audience and buyer persona research
- Copywriting, editing and proofreading
- Blogging and editorial calendars
- Landing pages
We can work with your technical and design team or, in association with our trusted creative partners, we can put together a creative team to provide graphic design and website development services.