Is your sales force using all those beautifully designed, expensive marketing materials your marketing department and creative agencies are producing? According to a survey “State of the Sales Rep” published by Barinshark in October, frustrated sales people across America are engaged in productivity-busting activities because they don’t have the sales materials they need to do their jobs.…
Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is a…
With more than 1,722,071,000,000 (1.7 trillion) pages on the web, how do you get noticed? The answer is easy. Provide fantastic content. Content is king because it is the most important element of your web presence. Without it, you have nothing. People visit your website because they are looking for something specific. They come for…
I will be joining the Write NOW group next Tues, Sept. 17 at the HIVE44, Fenton, MO. to demonstrate a quick and easy blog writing technique that is perfect for both B2B and B2C content development and creation. This writing structure is so easy and so effective you will be able to use it as a foundational structure for…
Janette Lonsdale is a content strategist, journalist and communications expert.
She brings clients more than 20-years experience in the media industry and a suite of skills honed on national magazines and agency side corporate public relations and communications.
Professional memberships
Society of Professional Journalists (SPJ) Board Member since 2012
Society of Professional Journalists (SPJ) Board Member since 2014
Online News Association (ONA)
American Copy Editors Society (ACES)
