Content strategy boosts content marketing results
Content strategy maximizes the impact of your online presence by managing the entire content life cycle from needs analysis and discovery, to the content development process and delivery across channels.
Content strategy research & discovery
- Content audit
- Gap analysis
- Workflow review
- Target audience identification
Digital content development
- Goals lead concept development (themes / messages)
- Communications plan, internal and external
- Features descriptions and design plan
- SEO, keyword and metadata research and planning
- Voice, tone and style guidelines
- Content migration and conversion
- Delivery strategy
- Market research – market, audience, buyer personas and competitors
- Content plan including sourcing plans
- Publishing workflow
Digital content delivery & publishing
- Editorial schedule (editorial calendar) and content creation
- Publishing workflow including approvals
- Content optimization and SEO writing
- Traffic analysis
- Content marketing
- Evaluation and review