Archive | Sales Copywriting

How to increase sales without hiring more sales people

I don’t think I’ve ever worked with a business whose goals did not include increasing sales. But, according to sales training expert Jill Konrath, 50 percent of salespeople fail to meet their quotas. Click here to see Jill Konrath’s video. She recommends mapping out an account entry strategy of 8-10 touches. That is excellent advice.…

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How to create content that is an ambassador for your brand

Anything you can do to influence and enhance a positive perception of your brand is a good thing. Strong brands have clearly defined personalities and can be recognized not just by what they say, but also by how they say it. But, while many companies put considerable effort into the tools, platforms, and even the…

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St. Louis Business Expo ticket 2015 The Red Stairs

Exhibiting at St. Louis Business Expo April 8, 2015

Mark your calendar for April 8. The Red Stairs is exhibiting at St. Louis Business Expo, St. Charles Convention Center. Stop by our booth, #512, and find out how our content marketing, copywriting, and content development services can help you: Generate inquiries Stimulate sales Share information Launch a new product Answer inquiries Build awareness Build…

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A woman is confused by the website she is looking at

Go from a digital mess to a polished image with a content strategy

Your customers are out there. They are searching the web for you. They are typing what they need into the Google search bar, reading reviews, hunting for information and evaluating companies like yours long before they pick up the phone to buy your services and products. It is a brave new world and people are…

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Sales person uses sales not marketing collateral to help close a sale

Marketing collateral is not useful to sales reps

Is your sales force using all those beautifully designed, expensive marketing materials your marketing department and creative agencies are producing? According to a survey “State of the Sales Rep” published by Barinshark in October, frustrated sales people across America are engaged in productivity-busting activities because they don’t have the sales materials they need to do their jobs.…

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