It may have been on the cards for a while, but last week when Google announced it was encrypting all keywords and cutting everyone off from vital organic-search keyword data, it came as a bit of a shock. I won’t deny it, my eyes watered. What is a content marketer to do? You need all…
With more than 1,722,071,000,000 (1.7 trillion) pages on the web, how do you get noticed? The answer is easy. Provide fantastic content. Content is king because it is the most important element of your web presence. Without it, you have nothing. People visit your website because they are looking for something specific. They come for…
An editorial calendar will keep your content development on track, but how can you use it to align your content to your organization’s long-term strategic goals? First, you have to convert the business goals into content goals. Then you map your content topics to your plan and use your editorial calendar to schedule the stories…
If you look at a blank screen and wonder, “what shall I write about today”, you are not thinking like an editor. Editors take their responsibility to publish valuable content very seriously. To plan, manage and track their stories, magazine editors use editorial calendars. From the 50-foot overview of upcoming story ideas that are planned…
You are an expert and you know your subject inside out. However, in this digital world, you are only an authority if your audience says so. If you are building your “authority” voice online you need people to talk about you. Put a slightly different way, your authority does not come from you. Authority comes…
Janette Lonsdale is a content strategist, journalist and communications expert.
She brings clients more than 20-years experience in the media industry and a suite of skills honed on national magazines and agency side corporate public relations and communications.
Professional memberships
Society of Professional Journalists (SPJ) Board Member since 2012
Society of Professional Journalists (SPJ) Board Member since 2014
Online News Association (ONA)
American Copy Editors Society (ACES)
