Archive | Content development

Align marketing content, the sales process and the buyer’s journey with The Content Connection Tree

Before making a purchase, people turn to Google to research the products and services they want. Providing content that can bridge the gap between your sales funnel and your buyer’s journey is vital because it gives you the opportunity to form a strong relationship with each buyer as they move along the path from being…

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Close up business man using  a laptop and mobile phone

6 New Content Rules for Mobile Websites

We are two months into “Mobilegeaddon”. In April, Google started favoring mobile-friendly websites. It’s a move that sent web developers scrambling to make sites mobile friendly and responsive. But before you give yourself a pat on the back for getting mobile-friendly, take a look at your web content on a mobile device. Why Web Content Written For…

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Talking about copywriting with Barry Coziahr

I am passionate about all things writing so when Barry Coziahr asked me to join him to talk about my favorite subject on his podcast Real Live Marketing… I grabbed my hat and coat. I am always up for the chance to evangelize the need for good sales and marketing content, but I was also…

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Is your content good-looking? Fast editing and typographic upgrades

The things that make your digital content look unprofessional are not limited to typos and grammar snafus. If you misuse formatting and typographic conventions your website, blog, brochures and other content will look amateurish and make your readers doubt your expertise. Editors and copyeditors look not only at grammar and spelling but also at content…

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Blog post idea generation can be easy if you use these 5 triggers

5 ways to generate article ideas for your business blog

What is the most important thing you can do for your business blog? Publish fresh, interesting content regularly. Easy to say: not so easy to do. If you find yourself looking at a blank screen and praying the muse will strike, you are making the job of generating blog post ideas harder than it needs…

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A man neglects his lunch to read something interesting on a website

10 ways to keep web visitors reading your website or blog

People move fast online. Their eyes skip over the screen, scanning and filtering for the information they want. Web reader behavior studies show they don’t want to read as much as 80% of your web content. This presents a major challenge for content marketers. How do you make sure the people you have worked so…

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great web content is great for business

Put web content before website development & design

Content is the currency of the Internet. No matter how clever, graphically beautiful, or technically impressive your website, it exists to convey information. Despite this, website content is often an afterthought. A website should look great and it does need to work smoothly, but the Internet is not a beauty pageant. Your website is a…

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Your content is king of your website

Who is writing your website content?

With more than 1,722,071,000,000 (1.7 trillion) pages on the web, how do you get noticed? The answer is easy. Provide fantastic content. Content is king because it is the most important element of your web presence. Without it, you have nothing. People visit your website because they are looking for something specific. They come for…

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Progress diagram from business goal, to content strategy, to content goals to new content

Keep the big picture in focus with a strategic content marketing editorial calendar

An editorial calendar will keep your content development on track, but how can you use it to align your content to your organization’s long-term strategic goals? First, you have to convert the business goals into content goals. Then you map your content topics to your plan and use your editorial calendar to schedule the stories…

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What's today's post?

Content marketers need to plan like an editor

If you look at a blank screen and wonder, “what shall I write about today”, you are not thinking like an editor.  Editors take their responsibility to publish valuable content very seriously. To plan, manage and track their stories, magazine editors use editorial calendars. From the 50-foot overview of upcoming story ideas that are planned…

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